Thumbnail exploration
01 · SNAPSHOT
Project at a glance
A cinematic identity designed to stay flexible
BlazingMind Studios grew from an independent game-and-multimedia concept into a complete visual identity system.
The main challenge was keeping the brand energetic and imaginative while making the mark clear enough to work across sizes and applications.
Project type
Brand identity design
Game & multimedia studio concept
Project format
Individual student project
DDSGN 135 · Spring 2026
Role
Brand designer
Strategy, logo, color, type, visual direction
Deliverable
Brand design style guide
Identity system & final logo variations
02 · PROCESS
Logo development
Sketch broadly, then simplify the strongest idea
I moved from hand-drawn exploration into cleaner digital drafts, narrowing the brain, flame, spark, and circular-motion ideas into a more controlled mark.
Concept sketches
Digital refinement
03 · FINAL SYSTEM
Identity system
One visual language across the brand
The finished system combines the brain-and-flame mark with a dark foundation, bright orange, magenta, and cyan accents, cinematic display type, and clean supporting typography.
Final logo
Color system
Brand system
04 · APPLICATION
Brand applications
Test the identity outside the style guide
Business cards and letterhead show how the same mark, color, type, and supporting shapes stay recognizable across practical brand materials.
Business card front
Business card reverse
Letterhead
Letterhead template
